It's Business Nautical
An identity system is more than just a logo. It's how everything a company makes looks, from business cards to presentations to awards. I created a new logo and identity system for the Northern Monmouth Chamber of Commerce and produced numerous sample applications for the style guide.
The project started with the logo design, a lighthouse, and includes not just the mark itself but also the light emanating from it: in the various applications of the identity system the lighthouse logo casts its light onto other elements of the design, representing unity of purpose and the solidarity of the group.
